Impatient pedestrians eager to get across the street stop, point and
laugh when they realize that the usually-static human figure in the
crosswalk signal is dancing maniacally, waving its arms and legs. Not
only is the figure dancing, it’s mimicking the real-time movements of
passersby in a nearby booth.
The ‘WhatAreYouFOR’ campaign by Smart aims to make intersections safer by providing some attention-getting entertainment.
The people waiting to cross often can’t help dancing right along with
the little figure, unaware that a real person is busting moves in an
adjacent plaza, their dancing captured on camera and translated into the
red pixelated silhouette.
As a result, according to the creators, 81% more people stopped at
the red light, increasing safety all around. “And they even had more fun
doing so.”
